PhRMA Helps Launch ‘Healthy Generation’ Initiative

The Pharmaceutical Research and Manufacturers of America (PhRMA), along with a diverse group of stakeholders, have partnered with the Washington Health Foundation (WHF) to unveil a new initiative that will help educate college students in Washington state about the proper use of medicines and provide resources to help prevent the abuse and misuse of prescription drugs and over-the-counter products.

Recent reports suggest that prescription drugs and over-the-counter medicines are being misused at alarming rates. Friends, family members and even celebrities have undoubtedly been touched by this disturbing trend in one way or another. For this reason, Healthy Generation will be utilizing social networks and community advocacy resources, as well as providing training activities on college campuses, so that students have the tools they need to engage in healthy behaviors while also getting the support they need to help themselves or their friends.

WHF Prescription Drug Abuse 4x3 from Healthiest State on Vimeo.